The New UESS Brand Logo, by Theresa & Timothy Minor

Urban Essence Salon & Spa has been around for over 11 years. And in those 11 years our handcrafted luxury bath & body product line has evolved to meet our customer’s needs. We have made few changes to our look and thought that now would be the perfect time to have a brand logo that truly represented our sense of style. We also wanted to make sure that our new brand logo reflected our existing color palette. It is very important to us that when our customers see our new brand logo they see the quality and care that we put into each product we make.

The original UESS brand logo

While in the process of crafting our new brand logo we kept coming back to our original logo for inspiration. There were a lot of people that like this logo and suggested that we stick with what we had. And of course we liked it as well, however, it was definitely time for an upgrade! From the very beginning, we have always used this brand logo on our product packaging, website, and all print materials. This brand logo is recognized by many customers and we wanted to make sure that when we designed our new brand logo that it would continue with the colors that are familiar to our customers.

The interim UESS brand logo

Then maybe about two years ago we started using this brand logo. At the time this brand logo seemed fresh, clean and clear. It was different and stood out. However, it just did not allow Urban Essence Salon & Spa to stand out and be recognized. In our eyes it still lacked that 3 dimensional feel that we were looking for. While this brand logo did make it to our website and some print materials it never made it to our packaging and labels. We can't tell you how hard we worked at trying to make this brand logo become the standard.

The New UESS Brand Logo

Finally, we have arrived at our New Brand Logo! After countless hours of trying to come up with a logo on our own; and our friends and family offering us help and support. We came to the conclusion that it was time to hire a graphic designer. Finding a good graphic designer was not easy! Our new brand logo is the result of Timothy and me working with Heather one of the graphic designers at CJ Graphics  This logo is clear has style and it encompasses the color palette that represents Urban Essence Salon & Spa. Heather worked with us every step of the way. The very best part about developing our new brand logo is that she asked us questions about our company, our products and how we planned to use our logo. We worked virtually over the computer with her which made it feel like we were right there beside her. With Heather's guidance the process was smooth and effortless. The font, color and style was actually chosen by Timothy and me instead of the designer coming up with what they thought we might want.

Over the next few weeks look for our new brand logo on our entire product line, print materials, website and more! Let us know what you think by leaving a comment.



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Connecting with Customers, By Theresa & Timorhy Minor

For over 5 years we have participated in various outdoor markets, farmers markets and craft shows. We have traveled from the Philadelphia area to as far north as Connecticut and as far south as North Carolina. The greatest thing about being a vendor at various events is that we get to meet so many interesting people from the promoters of the events to the loyal customers! One of those regular customers is Robin Mastrippolito. 

At 10:00am every Saturday in West Chester, PA its "Market Day" at the Artisan Exchange. The Artisan Exchanged is the only indoor market of it's kind in the area. One of the wonderful things about being a vendor at the Artisan Exchange is the people that we meet. The people are friendly, well informed, artistic and most of all very supportive of the vendors. Robin has been coming to the Artisan Exchange since the market opened. She is a customer who takes her time wandering through the market to check out each and every vendor. 

Robin Mastrippolito

As makers of handcrafted luxury bath & body products we value our customers. And our customers play a huge part in our business. In many ways our customers played a role in the development of the various fragrances that we currently offer. Its customers like Robin that offers us encouragement and support. She visits us almost every weekend to buy our Gourmet Luxury Soap and she also gives us the most tastiest cupcakes and the icing is to die for!  Her cupcakes are 100% made from scratch.

Its always a pleasure connecting with people and hearing their stories. The vendors and customers have become a part of our working family. Loyal patrons like Robin Mastrippolitois is one of  the reasons we truly enjoy participating in markets and craft shows. We get to meet our customers face to face and give them the experience of our Handcrafted Luxury Bath & Body Products. This experience invigorates the human senses of touch, smell and sight. Be sure to check out our retail locations and our calendar of events for where you can meet us and purchase our products. And of course our products can always be purchased on our website.


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Penns Wood Winery By Theresa & Timothy Minor

This season we will be at various events in Philadelphia, Delaware and Chester Counties. A few weeks ago we showcased our handcrafted bath & body products at the Penns Wood Winery Music Festival. The music festival is an event you would not want to miss. Its a great way to enjoy music and wine all while relaxing on the lawn overlooking their 30 acre vineyard. They offer over 15 wine selections within the white, red and rose wine categories.Take a look at this spectacular view!

We also participated at their 3rd Run the Vineyards event.  This event was filled with runners of all levels. They run through the vineyard and a 1/2 mile wooded trail. After the 5K run, everyone enjoyed great live music, wine tasting, food and craft vendors, awards, and spectacular views. Here's a photo of our canopy with our Handcrafted Luxury Bath & Body products display.

On June 14th we will also be participating in this year's Brandywine Food & Wine Festival! The Brandywine Valley Wine Trail is showcasing the best of what the Brandywine Valley and surrounding Philadelphia countryside has to offer. Myrick Conservation Center, 12pm - 6pm, 1760 Unionville-Wawaset Road, West Chester, PA (for questions on the day of the festival, please contact  610-637-7790 ) For more information, contact: Brandywine Valley Wine Trail - www.bvwinetrail.com - 610-444-3842.

For more information about our upcoming events, please visit our calendar of events page. Click here for retail locations carrying our handcrafted luxury bath & body products.



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