Sunday, June 29, 2014

The New UESS Brand Logo, by Theresa & Timothy Minor

Urban Essence Salon & Spa has been around for over 11 years. And in those 11 years our handcrafted luxury bath & body product line has evolved to meet our customer’s needs. We have made few changes to our look and thought that now would be the perfect time to have a brand logo that truly represented our sense of style. We also wanted to make sure that our new brand logo reflected our existing color palette. It is very important to us that when our customers see our new brand logo they see the quality and care that we put into each product we make.

The original UESS brand logo
While in the process of crafting our new brand logo we kept coming back to our original logo for inspiration. There were a lot of people that like this logo and suggested that we stick with what we had. And of course we liked it as well, however, it was definitely time for an upgrade! From the very beginning, we have always used this brand logo on our product packaging, website, and all print materials. This brand logo is recognized by many customers and we wanted to make sure that when we designed our new brand logo that it would continue with the colors that are familiar to our customers.

The interim UESS brand logo
Then maybe about two years ago we started using this brand logo. At the time this brand logo seemed fresh, clean and clear. It was different and stood out. However, it just did not allow Urban Essence Salon & Spa to stand out and be recognized. In our eyes it still lacked that 3 dimensional feel that we were looking for. While this brand logo did make it to our website and some print materials it never made it to our packaging and labels. We can't tell you how hard we worked at trying to make this brand logo become the standard.

The New UESS Brand Logo
Finally, we have arrived at our New Brand Logo! After countless hours of trying to come up with a logo on our own; and our friends and family offering us help and support. We came to the conclusion that it was time to hire a graphic designer. Finding a good graphic designer was not easy! Our new brand logo is the result of Timothy and me working with Heather one of the graphic designers at CJ Graphics  This logo is clear has style and it encompasses the color palette that represents Urban Essence Salon & Spa. Heather worked with us every step of the way. The very best part about developing our new brand logo is that she asked us questions about our company, our products and how we planned to use our logo. We worked virtually over the computer with her which made it feel like we were right there beside her. With Heather's guidance the process was smooth and effortless. The font, color and style was actually chosen by Timothy and me instead of the designer coming up with what they thought we might want.

Over the next few weeks look for our new brand logo on our entire product line, print materials, website and more! Let us know what you think by leaving a comment.

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Carrie said...

Wow....I love your new logo! Very clean, uplifting feel. Easy to read, easy to understand. Definitely has depth without any "heavy" feeling. And I love how you kept the color scheme to tie in your existing branding. Great job!

angela said...

I love new logo and how you showed the progression. It has the same "feel" as before and is very clear. Great job!

Unknown said...

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